Curly Treats Festival


Last week I attended Curly Treats Festival in London, (Formally Natural Hair Week). Natural Hair Week had been rebranded into Curly Treats Festival, unfortunately CTF only had one event based in London unlike NHW which was based in four big cities across England (Leeds, Birmingham, Manchester and London).

Curly Treats Festival is an celebrating Natural Hair and celebrating and empowering yourself. Not being the first time I knew what to expect, as I had gone to NHW in Birmingham, but I wasn't ready for the sheer size of it all. The location 'ILEC Conference Centre' was a lot larger than the location of the previous NHW events.

The Layout on the day was very similar to that of NHW. There was a marketplace of over 70+ stalls filled to the brim with Black Owned Businesses.

Throughout the day several workshops were held . Some workshops were exclusively for Gold and Silver VIP ticket holders. There was a kid's corner (Rita's Children Connect) where workshops directed at the younger audience. The kids had brunch workshops on how to make their own natural hair products and how to maintain a hair regime.

Guys, they weren't left out either the Afro Men's Hub based next to Shear and Shine Stand covered skincare for man and the all important discussion of Beard Care. I attended only one workshop during the day, the 'Discover the Powers Within: Wonders of the Womb' held by Leah Salmon. The talk was about how to change your lifestyle to minimise and prevent cramps during your period. The workshop wasn't really for me it was a really holistic based workshop. I left the workshop early just in time to meet my friend at the station who was also attending the event.

I loved the variation of stalls there was something for everyone, there were a range of different vendors exhibiting from family business, new businesses and well known established brands; such as Cantu Design Essential and Gro Healthy.

There were loads of new brands that I have not heard of before, I enjoy being introduced to new brands especially if they are Black Owned Businesses.

I came across a new brand that's based in Birmingham. Flora and Curl launched earlier this year in April. Flora & Curl is an artisan Hair Care Line their products contain no harsh chemicals or synthetic fragrances.

Like I said earlier not all the stalls are hair related. Cassava republic was a stall selling books by Black Authors. I had bought an ABC book by Sade Fadipe. I love the books imagery, I know my little cousin will enjoy seeing pictures of kids that look like her in a book she reads.

 I also saw some familar faces at YGT, Young Girls Thrive. YGT is an initiative that motivates young women (aged 12-21 years old) encouraging them to be themselves, to live their very best lives.  YGT also held a workshop during the day at Rita's Children Connect, teaching young women to Awaken the Giant Within.

MS Hair is another new brand I came across, they had launched this year in May. MS Hair is a family owned brand ran by two brothers and their sister. MS Hair has come up with a product that allows your edges to look fuller, as it coats your hair with fibres similar to your hair colour.

Amongst the Hair and Beauty brands were a number of clothing lines. One of my favourites were I AM History, celebrates black heroes throughout history some that might not even be well known.

  I enjoy attending events like this as you see a wide range of people coming together celebrating all things black, people free to be themselves without being judged.
I am a sucker these events, I love a good discount plus living outside london it a bit of a struggle to get products for myself in my area, so I always tend to stock up at events like this. I did limit my spending to things I needed and less spontaneous spending, or I tried at least. These are just a small handful of the brands that were exhibiting on the day.

These are just a small handful of the brands that were exhibiting on the day. I recommend that everyone attend Curly Treats Festival at least once, its a good way to support Black Owned Businesses and for those of you with Black Owned Businesses it is a good way for you to interact with your audience. I will definitely be attending again next year but will go to more workshops.

Here is my mini haul from the day;
3 postcards with motivational quotes from Inspirational Images
Satin Lined African Print Bonnet from Afrocenchix
A Fun ABC by Sade Fadipe (not pictured) from Cassava Republic
Curl Refresh Clay Wash w/ Mixing bowl, Spatula and Measuring Spoon from Flora & Curl
Rosemary 'N Argan Oil Deep Conditioning Pre Wash Hair Mask from Sunu Ker
I AM Yaa Asantewaa Tote Bag and I AM Queen Nzinga Tshirt from I AM History
Intensive Repair: Deep Treatment Masque from Cantu
Samples from As I Am (Detangling Conditioner) and Twisted Sista (Intensive leave-in Conditioner)

Did you attend Curly Treats Festival? What did you think of it?

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